It started with a child's cold feet..

On July 8, 1950, Michael Lindberg was born in Lycksele. Before his first birthday, he and his family moved to the village of Östansjö, where they remained until Michael was 8 years old. Michael grew up in a family with three brothers and he describes his upbringing as playful. The family then moved on to Örebro, before he himself finally ended up in Edsbyn. Lindberg's hometown!

Already in the 1st grade, Michael was tired of school and struggled with dyslexia. In the 9th grade, he left with poor grades and dropped English, because he would never go abroad anyway. It should be added that up to now he has been to Asia 40 times for his work, still bad at English according to himself, but fully capable of making himself understood anyway.

At the age of 12, Michael went to a gas station and applied for his very first job. The owner thought he was a little “short” to work, so the next year he went there again, wearing a new pair of clogs that made him a little taller, and the job was his.

When he was 16 years old he got a job in a stroller shop and he worked there part-time for over 20 years. In parallel with that job he had many balls in the air and his interest in rallying grew. At the beginning he couldn't afford gas money so he took a lot of photos at various rally competitions and sold the photos to newspapers to be able to finance his interest. He bought his first racing car at the age of 24, when he competed in both the European and World Championships for Nora MK, sometimes as a co-driver and sometimes as a driver.

In 1974, when Michael turned 25, he got his first traveling sales job where he traveled around central Sweden and sold knitted hats for a company in Örebro. A job that provided invaluable knowledge and rewarding relationships. Michael traveled around for many years after that and continued to develop within his job. In 1987, he started the limited liability company Michael Lindberg AB to be able to invoice for his work as a freelance salesman for various companies.

At the age of 35, Michael met his wife Christina on a ski slope in Kåbdalis. At the age of 39, they married and moved to Christina's hometown of Edsbyn. In 1991, they welcomed their first son, who often had cold feet, so Michael had warm mooseskin booties designed to keep his little feet warm. During future sales trips, Michael took samples of the booties with him to show his customers, who loved them.

..everything else is history.